Date: May 23, 2022

There are many benefits of including a virtual or 3D tour in your listing. Have you ever taken the time to tour a home, only to be disappointed with how different the home is from the pictures? Still photos can sometimes be misleading, but virtual tours allow shoppers to get a more accurate feel for how your home is laid out before attending a showing. That means that the people who show up to see your home in person are more likely to be high-intent buyers. 

A 3D tour can also be a big boost to your digital marketing plan, which is more important than ever. Here are a few marketing benefits:

More exposure in your market: When more people see your listing, you’re more likely to attract multiple offers that could drive the sale price up. 

Minimize showings: 3D tours give potential buyers a good feel for the floor plan and flow of the home. If your home’s layout doesn’t appeal to a particular buyer, they’ll know it without having to waste your time (and theirs) with a showing. 

Attract out-of-town buyers: A better view of your home can make it appealing to out-of-town and international buyers, who can make faster, more informed purchase decisions without traveling for a house that doesn’t pan out. 

Fewer lookie-loos: When nosy neighbors or other nearby sellers can check out your home online, they may be less inclined to schedule a showing or stop by your open house when they’re really not interested in making an offer. 

Source: How to Make a Virtual Tour for Real Estate